Generation Next: Dawn of the digital natives

Millions of young people in the so-called Millennial generation will in 2018 become the dominant force in the western economy, society and political systems and increasingly over the years that follow, just as the Baby Boomers are retiring. Generation-Z, already a significant emerging force, will do the same by 2030. If you are a politician, business manager, educator or parent, you must make sure you understand and plan for the coming changes, or be left behind.

In this book, Dr Mark Dorgan, an author, educator and business consultant, with over 20 years experience:
- explores the forces that have shaped the generations since 1945,
- profiles each generation, including the Silent Generation, the Baby Boomers, Generation X, the Millennials and Gen-Z, with emphasis on their roles today and in the future,
- examines the macro-trends shaping the future, including mobile, responsive technology, eco-trends and health, the Sharing Economy, immersive experience trends and the changing political order, and,
- explores how politicians, businesses, educators and parents can best succeed in the next ten plus years.

This book is a primer for any student of social trends and their impact on the way we live, work and run our society.