Marketing Your Product

This is a marketing book for the real world, not just the classroom. An informative guide that covers all the essentials, this newly updated and expanded edition demonstrates how to carve a niche for any product in today's competitive, fast-paced, and often fickle consumer environment. This long-trusted guide clearly explains common theories and provides step-by-step advice, using plenty of helpful worksheets. Now also includes a chapter on using the Internet as a marketing tool.