Service Line Solution: Consumer-Focused Strategies for the Accountable Care Era

Develop a profitable service line in an era of accountable health The Service Line Solution offers healthcare executives the necessary steps and proven best practices for developing the consumer-oriented service lines they need to succeed in a world of new market realities, including the shift from fee-for-service and the migration to a retail medicine model. The book reveals the strategic advantages of using the service line construct in a hospital or healthcare system, in light of the mandate for accountable care. In it, senior hospital executives, directors, and managers will learn the essential road map to developing effective service lines in the face of the radical healthcare change occurring as a result of these new laws. Author E. Preston Gee, VP of strategic marketing for CHRISTUS Health, has not only educated numerous organizations on effective service line strategies, but he has developed and executed on those strategies in his former position as senior VP of strategic planning and marketing at Trinity Health.