Publishing for Profit: Successful Bottom-Line Management for Book Publishers

In this revised and updated fourth edition of the industry bible Publishing for Profit, author Thomas Woll lays out a complete guide for navigating every aspect of the business, from editorial developments, production, marketing, and electronic publishing to operations, financial, and personnel management. This practical, comprehensive reference also includes:

An in-depth examination of digital business models, e-book, and print on demand (POD)

Strategies for creating new revenue streams through online sales and marketing

Updated industry statistics and benchmark figures

Sample forms, charts, and contracts

Publishing for Profit clearly outlines effective business strategies so publishing professionals new and old will be able to do what they do best-focus on producing quality books while maintaining a profitable, effective, and efficient enterprise.