Newsletters from the Desktop: The Desktop Publisher's Guide to Designing Newsletters That Work

Delivering news is easy. It's getting people to read it that's tough! How to attract and hold attention is the heart of this second edtion of the popular Newsletters From the Desktop, an informative, illustrative guide to the do's and don'ts of newsletter design.

Acclaimed newsletter gurus Grossmann and Doty share years of experience in successful publishing to help you develop your own flair for effective information delivery. Using abundant examples and a delightful, down-to-earth style, they share the secrets of the pros.