Battling Big Business: Countering Greenwash, Front Groups and Other Forms of Corporate Deception

Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell's Brent Spar fiasco is one well-known example. The Greenpeace campaign that opposed the sinking of this former oil drilling platform in the sea was a stunning success. Monsanto's gross underestimation of the European resistance against the introduction of genetically engineered products is another. As more companies shift to being all about brand meaning and image, the more vulnerable they are to attacks on that image. At the same time, corporations are becoming as powerful as governments. Battling Big Business reveals how corporate giants attempt to control their 'enemies' -- and how groups and individuals can fight back. Part One analyses a wide range of corporate counter-strategies, from relatively innocent PR measures to complete intelligence operations. Part Two offers tactical tools to recognise manipulative strategies, and how to counter them with creativity and new media tools. More than just an expose, Battling Big Business contains the tools to confront corporations by being what they fear most: original, playful, unexpected, small, fast, irresistible, but also decisive, clear -- and unstoppable!