Financing the Sport Enterprise

Sawyer (Indiana State University) provides students in sport management with a survey of traditional and innovative aspects of financial management. Coverage includes foundations of sport finance, financial accountability and planning, financial development, sales operations, fundraising, and financial risk management. Appendices provide references such as a sport sponsorship preparation and proposal outline, a concession lease agreement, guidelines on non- profit organization. No background in financial concepts is assumed. Annotation ©2004 Book News, Inc., Portland, OR