The Weather Channel

Just twenty years ago, who would have believed that millions of viewers would follow the twists and turns of storms developing across the globe with the rapt attention once reserved for suspense novels and thriller movies?

To be published on the twentieth anniversary of its debut, this is the story of The Weather Channel, a cable network that succeeded when almost all the experts predicted it would fail. Told by one of the key figures in the network's success, former chairman and CEO Frank Batten, this is at once a deeply personal account of high-stakes entrepreneurship and a fascinating case study of a large media business both experiencing and driving major change.

Illuminating the colorful personalities and the personal and institutional dramas behind The Weather Channel, Batten's narrative recounts how his unique cable network evolved from a struggling start-up to a media powerhouse on the leading edge of innovation.

Revealing relevant lessons on entrepreneurial challenges from building a brand to embracing disruptive technologies, this entertaining and instructive book will appeal to entrepreneurs in all industries, as well as to the millions of fans of The Weather Channel.

Author Biography: Frank Batten is the retired Chairman and CEO of Landmark Communications, Inc., a private media company that owns newspapers, specialty publications, television stations, and The Weather Channel. Jeffrey L. Cruikshank is the founder of The Cruikshank Co., Inc., and the author or coauthor of numerous business books.