The Breakthrough Budget

While technology has advanced the information and communications capabilities of business organizations worldwide, the actual practice of business in established enterprises has changed very little over the last fifty years. In these organizations, the tools for innovation are there, but the methods and the motivation are still lacking.

The Breakthrough Budget is one of many writings that have delved in the causes of this innovation vacuum in Corporate America. However, it is the first of its kind to propose a real-world remedy for it.

The first portion of the book sets the stage for business in the next century. It discusses the impending shift in priorities from competitors to customers, and from satisfactory returns to satisfying relationships. It introduces the new language of business that will characterize commerce in an age where the consumer becomes king of Main Street and Wall Street.

The middle portion establishes the strategic imperatives for organizations looking to compete successfully in this new business era. It introduces the "Innovation Opportunity Hierarchy" to clearly illustrate the full range of strategic initiatives that organizations must undertake to compete successfully.

The last portion of the book presents the Breakthrough Budget process as the vehicle for achieving those strategic imperatives. Using a systematic and structured approach that addresses the financial, operational and political concerns of top management, the Breakthrough Budget explains how to incorporate innovation in the daily business regimen of the organization.

The book concludes with helpful suggestions for implementing the program in your own organization.