Communicating Water?s Value: Talking Points, Tips & Strategies

Consumers often undervalue water's worth by assuming it should be provided at no cost. This book outlines how water professionals can encourage customers to appreciate water as the precious commodity it is by driving the message that it needs to be paid for just like other valuable services. Communicating Water's Value offers tips and tools to assist management, communications staff, and employees at both small and large utilities in shaping customers' understanding about the value of water.