Fighting the Next Good Fight: Bringing True Broadband to Your Community

Separate fact from hype to effectively plan and deliver high speed internet services to your community. Using a combination of narrative and directive, insight and foresight, internationally recognized business strategist Craig Settles gives you a foundation for building and financially sustaining a broadband network.

Fighting the Next Good Fight does more than explain the issues and highlight the goals for broadband. "This book defines the needs, identifies the pitfalls, lays out the options, and ultimately prepares you to structure your own plan to promote better broadband in your community," according to Ken Fellman, President, National Association of Telecommunications Officers and Advisors (NATOA).

Fighting the Next Good Fight begins by focusing on the primary objective driving broadband projects nationwide, increasing economic development. Mr. Settles then methodically walks you through:

consensus building

conducting stakeholder needs assessment

aligning technology with business needs

total cost of ownership (TCO) concerns

preparing for ROI analysis

other issues key to broadband success

This book doesn't give you all the answers. It helps you find the best answers to meet your community's specific needs.