Strategic Action for Animals: A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation

The animal liberation movement is growing in size and strength-but so are the industries that exploit animals. These industries have vastly more resources at their disposal than activists do. Given this tremendous power differential, how can activists hope to compete? In Strategic Action for Animals, Melanie Joy explains how to use strategy to increase exponentially the effectiveness of activism for animals and addresses the problems that weaken the movement, such as conflict among organizations and activists, inefficient campaigns, wasted resources, and high rates of burnout. Whether you're a seasoned activist or new to the movement, Strategic Action for Animals can help you make the most of your efforts to make the world a better place for animals.

About the Author:
Melanie Joy is a social psychologist, professor, and personal coach who has worked as an activist, educator, and organizer. She teaches at the University of Massachusetts, Boston, and holds a Ph.D. in Psychology from Saybrook Graduate School and a Master's Degree in Education from the Harvard Graduate School of Education