The Sell: The Secrets of Selling Anything to Anyone

The nation’s #1 real estate broker and charismatic star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success—no matter who you are or what you do.

Ten years ago, Fredrik Eklund moved to New York City from Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he’s ascended to the top of the most competitive real estate market on the planet, brokering million-dollar deals for celebrities, selling out properties all over the city, and starring in the Bravo hit Million Dollar Listing New York.

In The Sell, Fredrik shares his secrets to success, offering a step-by-step plan for anyone to persuade, influence, and convince others to buy what you’re selling, whether it’s million-dollar properties, an idea to your boss, or paninis on the street.  Even if you don’t realize it, Fredrik says you’ve been in sales your whole life because every day—no matter your line of work—you are selling your most important asset: yourself.   

In this fun and practical guide, Fredrik explores everything from the importance of being genuine to getting people to trust you to looking like a million bucks even if you don’t have a million bucks…yet!  He also shares his tips and tricks for crafting the perfect pitch, negotiating with savvy, and closing deals, whether it's for an actual product, your big idea, or getting your profile noticed on eHarmony.

Whatever your aspirations, The Sell will help you live your dream—and have fun getting there.