The Everything Guide to Starting and Running a Retail Store: All you need to get started and succeed in your own retail adventure

If you've ever considered owning a store but don't know where to start, The Everythin® Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store in community life and the opportunities it offers for a rewarding lifestyle. This comprehensive guide shows you how to:

Spot and capitalize on small retailer trends

Conduct your own market analysis

Research and select the most appropriate retailing software

Run your business day to day

Attract customers with effective advertising

Make the leap to online selling

This helpful handbook offers practical advice on retail store planning and management with valuable guidelines and real-world examples that can make the difference between your store's success and failure. This guide provides all the tools you need to run a store that your customers-and you-will enjoy for many years to come!