Make a Big Impact @ Your School Board Meeting

This book details effective strategies for promoting a library beyond the building level in order to make an impact with the influential individuals who make the key decisions that directly affect the school district and library program.

• Supplies critical marketing, outreach, and public relations tools, including a sample monthly report for the school principal and sample press releases

• Provides an extensive checklist to help librarians prepare for the night of the school board presentation

• Includes useful forms such as a customizable advocacy PowerPoint presentation accessible from the accompanying CD

• Describes useful Web 2.0 tools for advocacy and reaching the audience