When Talent Isn't Enough: Business Basics for the Creatively Inclined: For Creative Professionals Including Artists, Writers, Designers, Bloggers, Web Developers, and Anyone Else Looking to Freelance or Run Their Own Business

Too many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough, self-employed copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive while self-employed.

The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner.

When Talent Isn't Enough offers extensive, practical, and easy-to-apply business advice for writers, designers, and other self-employed creatives who want to:

Select a viable business model

Market themselves alongside seasoned pros, in-house talent, and established agencies

Understand the legalities of doing business

Overcome challenging situations with clients

Embrace self-promotion as a solo professional

Cultivate lasting client partnerships

Improve their innate abilities and expand on their skill sets

Run a profitable, fulfilling business

When Talent Isn't Enough provides the foundation that any writer, designer, illustrator, or Web developer needs to create lasting success as an entrepreneur.