Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals

Key Features, Demystifies the concept of Branded Entertainment (BE) and separates what truly belongs in a BE deal and what does not, Provides a context and "rules" for BE deals which have not been defined in the current media business environment. Outlines deal parameters and considerations for brands, networks and agencies, and content producers (both in-house and independents), WV offers a downloadable PowerPoint presentation on Branded Entertainment and sample documents on deal structure end a contract template - available from the Web Added Value™ Download Resource Center at jrosspub.com