Marketing Your Invention, Third Edition

This monograph provides the inventor or small corporate entrepreneur with practical guidelines for marketing an invention. It presents general information in an effort to help move an invention into the marketplace. Emphasis is placed upon understanding the role patents play in promoting, licensing, and selling an invention. Among the topics covered include: -Evaluating the potential of new technology -Drafting a business plan -Going into business for yourself -Manufacturing and distrubuting alternatives -Marketing representatives