The Secrets of Closing the Sale

Whether presenting a product or principle, service or idea, we all engage in sales. Zig Ziglar presents winning techniques for getting a positive response and establishing dynamic relationships. Readers discover how to:

o project warmth, enthusiasm, and integrity
o• effectively use 100 creative closes
o• increase productivity and professionalism
o• overcome the five basic reasons people will not buy
o• deal respectfully with challenging prospects