Success in Portrait Photography

No photographer goes into business expecting to fail, but many realize too late that camera skills alone do not ensure success. Studio owners must also run savvy marketing campaigns, manage their studio's staff, and become experts at customer service. Jeff Smith -- owner of two successful portrait studios -- teaches you these skills, showing you how to build a profitable business without sacrificing your personal and artistic goals. You'll learn how to set prices, reduce operating costs, and become more efficient in time management. You'll also discover how specialization can ensure success. Packed with efficiency-boosting techniques, creative marketing ideas, and great tips for furthering your professional education, this book is an important resource for anyone who wants to open a new studio or maximize the potential of an existing one.