The Business Of Diversity

Drawing on major sociological and organizational theories, The Business of Diversity: A View from the Corporate Suite delves into the experiences of executives and senior-level managers in American's top Fortune 500 corporations. In exclusive, eye-opening interviews, these men and women recount their professional and personal experiences associated with their corporation's adoption and implementation of diversity strategies.

The Business of Diversity brings into center stage the frustrations and challenges that propel companies' responses to external pressures, including changing population and workplace demographics and public scrutiny that influences the adoption and implementation of recruitment, hiring and retention strategies directed toward women and minorities. Anyone who wants his or her organization to become mission successful and competitive will find The Business of Diversity insightful and useful in understanding how organizations respond to changing external and internal environments.

The Business of Diversity is organized into nine topical chapters:

- Women and Minorities: An Untapped Resource in the Global Economy
- The Hammer and the Velvet Glove of Diversity
- Hiring Problems or Hiring Myths?
- Legal Mandates and Political Choices
- HBCU: Help or Hindrance?
- The Many Faces of Diversity
- Getting Them and Keeping Them
- The Imperatives of Diversity
- The Business of Diversity

Youlanda Gibbons is a professor of sociology and liberal studies at Georgetown University and a senior consultant at NASA Headquarters in Washington, D.C.