Branded Customer Service: The New Competitive Edge

In Branded Customer Service they link the dynamics of customer service with the psychology of brand to show how organizations can turn their service delivery into a powerful tool for establishing and maintaining a distinct brand identity. An integrated brand needs to be expressed through every aspect of the company's organizational culture -- especially the human exchange of customer service. Branded Customer Service breaks new ground by showing how to take a defined and identifiable brand and bring it to life through service delivery.