Crash Course in Marketing for Libraries, 2nd Edition

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.

• Provides an essential resource that instructs and guides librarians from all types of organizations throughout each stage of the marketing and public relations process

• Enables librarians with little or no experience in marketing to plan, implement, and evaluate a marketing campaign

• Addresses all the key tools to promote library resources and services: social media, traditional media, publications, and collateral materials

• Describes ways to gather information about the community and identifies factors that affect library use