Figment: Journey Into Imagination: Volume 2

The only Oracle Press guide to developing next-generation predictive analytics applications with Oracle Data Miner

Predictive analytics is the most technically sophisticated approach to staying ahead of competitors using advanced techniques to find patterns in enterprise data. Written by an Oracle ACE Director, Predictive Analytics Using Oracle Data Miner shows you how to use this powerful tool to build and apply advanced data mining models and perform data mining tasks in SQL and PL/SQL. Guidance on how to migrate the data mining models from a test environment to a production environment is included.

• Best practices for creating predictive models that help target key customers, develop detailed customer profiles, find and prevent fraud, stay ahead of the competition, and realize greater profits
• Reveals how to unlock the power of native SQL functions within the Oracle Database