Critical Moments: The New Mindset of Reputation Management

A company owns its brand; the public owns its reputation. The words of

communities, customers, and critics can help or harm your business’s standing with

the public. While not all crises can be avoided, your company’s reputation can be

managed with an empowering, strategic framework designed to proactively

maintain your image before disaster occurs.

In Critical Moments, corporate communications expert Bill Coletti reveals how you

can build reputational excellence by meeting the needs and expectations of the

public. He takes you step-by- step through his Four A’s—Awareness, Assessment,

Authority, and Action—that will help you develop your company’s situational

understanding, research agenda, operational risks, and action plan to recover and

grow your reputation.

Missed customer expectations can seriously damage a company. Bill Coletti provides

a logical management framework for the least manageable aspects of corporations.