The Punk Rock of Business: Applying a Punk Rock Attitude in the Modern Business Era

Author Jeremy Dale believes that too many businesses create an environment that encourages averageness and corporate norms that deliver lukewarm results at best. In The Punk Rock of Business, Dale offers readers a roadmap away from average and towards innovation through a new mindset rooted in punk-rock principles. In this fast-paced, actionable guidebook, readers will find:  -Eight punk-rock principles to help them redefine their place in the corporate world–for the better. -Five punk-rock characteristics to abide by for skyrocketing success -Countless examples—drawing on both the classic stories from the music genre's industry-changing legacy and Dale's years of business success—to illustrate these principles and characteristics in action -Straightforward lessons and actions to start taking today—right now—to break through corporate norms and build something greater. Punk rockers had a cause, aimed for authenticity, and refused to conform. In so doing, they created an entirely new movement. Jeremy Dale wants his readers to do the same in the business world, and in The Punk Rock of Business, he gives them the tools they need to accomplish that goal.