Entrepreneurship

Entrepreneurship provides a comprehensive framework to learn about a career as an entrepreneur. By studying this text, students learn about the rewards and risks of starting their own businesses. One of the major goals of this text is to provide direction to create a business plan. The ongoing Building Your Business Plan—Putting the Puzzle Together feature provides a project-based, hands-on learning experience at the end of each chapter. The step-by-step narrative leads students through selecting an idea for a business, social and ethical responsibilities, start-up options for the new business, operating the business, and exiting the business.

     •  Economic concepts are integrated throughout the chapters.
     •  Two accounting chapters are provided: Business Funding and Financial Management.
     •  Case studies of real entrepreneurs provide a link to real world application: Picture Yourself Here, Social Entrepreneurs, Global Entrepreneurs, and the introduction to each chapter.