What's the Story?: The Art of Writing and Communication

Today's world requires professionals to write successfully across a variety of media, encompassing everything from public relations to Twitter accounts. What's the Story? provides students with a comprehensive overview of different genre writing skills and prepares them to write successfully in the working world.

The book offers a general introduction to effective communication and good writing and helps students understand that what is considered good writing differs based on the context, audience, and purpose. Specific writing styles and skills are explored in separate chapters dealing with print media, public relations, broadcast media, online journalism, and social media.

What's the Story? also addresses writing specifically for the job market and points students toward essential style resources. It can be used in writing, journalism, and communication courses.

Beth Jannery holds a master's degree in broadcast journalism from Boston University. She began her career as a journalist, covering the Pentagon and working in the investigative reporting unit for CNN. Currently, Professor Jannery is the director of the journalism program at George Mason University. She is also the author of several non-fiction books.

Daniel Walsch joined the faculty of George Mason University after earning his Ph.D. in communication. Dr. Walsch is an accredited public relations professional and has served the university as director of media relations, press secretary, and executive director of university relations. He teaches public relations and writing for the media.