It Never Can Happen Again (Illustrated)

William De Morgan turned his hand to writing novels, and became better known than he ever had been for his pottery. His first novel, Joseph Vance, was published in 1906, and was an instant sensation in the United States as well as the United Kingdom. This was followed by An Affair of Dishonour, Alice-for-Short, and It Never Can Happen Again. The genre has been described as 'Victorian and suburban'.

William De Morgan died in London in 1917, of trench fever, and was buried in Brookwood Cemetery. Recollections of William De Morgan praise him both for his personal warmth and the indomitable energy with which he pursued his kaleidoscopic career as designer, potter, inventor and novelist.