The Harvard Business Review Entrepreneur's Handbook : Everything You Need to Launch and Grow Your New Business

Starting an independent new business is rife with both opportunity and risk. From the basics of writing a business plan to the challenges of financing your new venture, the Harvard Business Review Entrepreneur’s Handbook is your essential resource for getting your start-up off the ground.

Topics include:

• Navigating the world of venture capital funding
• Turning innovations into successful products in the marketplace
• Building a business model that makes sense for your business
• Developing sales and marketing programs that support your venture
• Leading your business by building its culture and setting its direction