How to Capture and Keep Clients: Marketing Strategies for Lawyers

In this new second edition, How To Capture and Keep Clients: Marketing Strategies for Lawyers, the best and most innovative solo and small firm lawyers give the reader their secrets, approaches, and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, the reader will learn how to: • Ask for business• Attract and keep clients• Network• Partner with other lawyers• Build a virtual law firm• Market a specialty or boutique practice• Market to ethnic communities• Market in a small town• Use technology in client development• Create a service-centered firm• Brand your law firm just like the big firms do• Make marketing part of your daily practice• Avoid ethical marketing mistakes
The book is packed with strategies on how to overcome obstacles and position the lawyer for lifelong success.