Imaginarium: The Process Behind the Pictures

Imaginarium: The Process Behind the Pictures is a compendium of practicaladvice and information covering thephotographic process—from ideacultivation through execution. The guidance in this book is written with anunderstanding of the nature of artists at their core and explores thescience of how ideas are born, the conditionsthat facilitate the productivecreation of art, and the elements necessary to make creative work. Thiscompendium isapplicable across genres, for individual artists and forthose working in a commercial capacity. It brings togetherstrategies andtools to help readers generate compelling ideas and create unique images.From the simplest idea tothe most fantastical, you will learn brainstorming,concept development, pre-visualization, pre-production, problemsolving,and execution steps in the creative process, including practical tools andideas for overcoming obstacles andachieving success along the way.

Contributors:

Beth Taubner Mercurylab

Alessia Glaviano Vogue Italia

Rebecca Manson The Post Office

Interviews with:

Maggie Steber, Roger Ballen, Sara Lando,Gabriela Iancu, Robin Schwartz, and Eleanor Macnair

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Imaginarium: The Process Behind the Pictures

Table of Contents

1: ON ART

The Purpose of Art

Strong Images

Development of an Artist

Goals for Making Work

Chapter Wrap-Up

2: ARTISTIC LIFESTYLE

The Foundation

Curation of Experiences

Tapping into the Unconscious

Creative Psychology

Health

Nurturing Creativity

Community of Artists

Chapter Wrap-Up

3: TIME MANAGEMENT

Motion Versus Progress

Productivity

Motivation

Work That Fits into Your Life

Chapter Wrap-Up

4: PREVISUALIZATION

Concept Generation Triggers

Divergent Thinking

Free Association

Brainstorming

Mind Mapping

Mood Boards

Previsualization

Concept Development

Chapter Wrap-Up

5: PRODUCTION

Pre-Production

Resources and Research

Building a Team

Plan B, C, and D

On Set Checklist

Best Practices

Editing

Post-Production

Chapter Wrap-Up

6: THE VIEWER EXPERIENCE

The Viewer Experience

Presentation Considerations

Critique and Feedback

Series and Long-Term Projects

Assignments/Commissions

Body of Work: What We Leave Behind

Chapter Wrap-Up

Conclusion

Artist Interviews