Passion To Create: Your Invitation To Celebrate

This is an incredible, inspirational and fascinating autobiography of Cheryl Cecchetto.In 1990, in a 1-bedroom apartment in Santa Monica, California, an aspiring actress fromNorthern Canada, in need of her proverbial “day job,” started a part-time, one-woman partyplanning company with a Smith-Corona typewriter, and a fax machine next to her bed. 25years later, Cheryl Cecchetto is the go-to Special Event producer in Hollywood, inspiring themost original and distinguished celebrations in what should also be known as “The Entertain-ING Capitol of The World.” “Passion to Create” chronicles Cheryl’s path to manifesting someof the most memorable and high profile events in Los Angeles, sprinkled with amusing storiesand anecdotes not normally available for general consumption. With humor and candor,Cheryl details the collaborative inspiration and challenges of many of her creations, as wellas behind-the-scenes drama and hilarity that apparently comes with the territory. She alsoshares her philosophies on work ethic, service, generosity, family, and balance.“… and if it isn’t fun,” Cheryl adds, “why do it? I’m encouraged that people are intrigued bythis Industry, want to hear more, and laugh in all the right places.”

Cheryl’s many prestigious clients and projects include:

• Academy Awards Governor’s Ball - 25consecutive years
• Emmy Awards Governor’s Ball - 17consecutive years
• The G’Day USA Gala - 11 consecutiveyears
• Emirates Airlines
• Children’s Hospital Los Angeles
• The Tournament of Roses – Rose Parade
• Guess?
• Warner Brothers Studios
• Cedars-Sinai Hospital
• Entertainment Weekly
• 20th Century Fox
• People’s Choice Awards
• Goldman Sachs