Brand Management: Creating and Maintaining a Strong Brand

This book is written for managers and leaders of all types of organizations. Whether you are the owner of a small business or the executive director of a charity, this book will provide you with useful ideas for marketing your brand. Learn a new way of thinking about managing your organization for the purpose of making your organization stand out from its competitors. Learn how to make yours the preferred brand. With each passing year, increase the preference for your brand, with the long-term strategic goal of becoming the dominant brand.