How to Choose & Use Fonts & Typeface

This is the essential guide for choosing exactly the right font. Includes clear guidance on the basics of good typography:
• expert advice on creating the perfect typeface *identifiers for a range of fonts
• fonts directory and brief history of the printed type *how to choose  appropriate fonts for page and screen
• how to create convincing text for novels and other publications
• full examples and existing projects
• how to establish tone by matching font and message
• create powerful and exciting designs.