New Perspectives in Luxury Branding

Emerald Gems is a series of volumes containing recently published research papers on topical themes. They offer valuable insights for scholars, policy makers and mangers in the workplace. The papers in this volume have been carefully selected from Emerald journals, written by innovative and leading authors in their respective fields. This volume in particular focuses on the increasingly important area of luxury branding. Emerald Gems provide the reader with a useful and affordable reference tool, becoming an indispensable addition to the personal and professional library.