Woman's Guide To Working For Herself, A: Inspiration, information, advice from woman who run their ow

The rise of the female entrepreneur over the past 30 years is a cause for celebration in the UK. Whether driven by unfair treatment at work, conflict between office and family life, or the inspiration of a great business idea, hundreds of thousands of women are motivated to work for themselves. There are many benefits to being self employed but many, too, are the challenges. Women need confidence, support, and often some start-up finance to make a go of it. This book will provide inspiration, information and loads of advice from a range of women who run their own business. It starts by recognising that women start all kinds of ventures in many different circumstances: - Developing an idea from home - Freelancing - Joining the 'mumpreneurs' - Launching a business with capital investment - Buying a franchise or creating a franchise - Becoming an direct selling agent - Creating a social enterprise - Starting up after redundancy or unemployment - Breaking new ground - young, retired, disabled, disadvantaged
REVIEWS:
'Working for yourself will be one of the best decisions you ever make. This book will, without doubt, give you the motivation and inspiration to do it.' Kavita Oberoi

AUTHOR BIOG:
Sandra Hewett is a public relations consultant, writer and coach and has worked for herself in various guises for nearly 30 years. She became a freelance journalist in her twenties, working from the proverbial kitchen table. Moving to public relations, her experience has ranged from sharing an office, renting in a business centre, taking out a lease, and toiling in a garden office. She has hired freelancers and employed staff; built relationships with suppliers, colleagues and clients; networked; and hosted many a working lunch. She has written for any woman wanting to work for herself with the benefit of her own research and the insightful experience of many other women.

CONTENTS:
Acknowledgements
Preface
PART ONE
- GETTING STARTED
CHAPTER 1 WHY DO YOU WANT TO WORK FOR YOURSELF?
CHAPTER 2 WHAT DO YOU WANT YOUR LIFESTYLE TO BE?
CHAPTER 3 GETTING PAST FEAR AND PROCRASTINATION
CHAPTER 4 WILL IT WORK? RESEARCHING THE MARKET
CHAPTER 5 WILL IT WORK? YOUR PERSONALITY TRAITS
CHAPTER 6 THE SERIOUS STUFF
- SELF EMPLOYMENT
PART TWO
- THE EXPERT
CHAPTER 7 THE NUTS AND BOLTS OF FREELANCING
CHAPTER 8 WHERE WILL YOU WORK?
CHAPTER 9 IS THERE A SABOTEUR AT WORK?
CHAPTER 10 HEY! CHAPTER 11 HOW WILL YOU MARKET YOURSELF?
CHAPTER 12 COLLABORATION
PART THREE
- SETTING UP A SMALL BUSINESS
CHAPTER 13 MOTIVATION, AMBITION, OPPORTUNITY
CHAPTER 14 WHAT'S YOUR IDEA?
CHAPTER 15 MARKET RESEARCH
CHAPTER 16 THE BUSINESS PLAN
CHAPTER 17 TAKE A STEP BACK
CHAPTER 18 RAISING FINANCE
CHAPTER 19 THE SERIOUS STUFF
- FOR BUSINESS
CHAPTER 20 MARKETING
CHAPTER 21 EMPLOYING PEOPLE
CHAPTER 22 IF I KNEW THEN WHAT I KNOW NOW
PART FOUR
- CHANGE OF LIFE VENTURES
CHAPTER 23 TURN CHALLENGE INTO OPPORTUNITY
CHAPTER 24 HOME-BASED BUSINESSES
- THE HIDDEN
ENTREPRENEURS
CHAPTER 25 THE RISE OF THE MUMPRENEUR
CHAPTER 26 SEEK OUT THE RIGHT HELP FOR YOU
CHAPTER 27 VENTURES WITH A DIFFERENCE
PART FIVE
- GROWING YOUR BUSINESS
CHAPTER 28 HAVE YOU GOT WHAT IT TAKES?
CHAPTER 29 GOING FOR GROWTH
CHAPTER 30 WHAT HELP DO WOMEN ENTREPRENEURS NEED?
Pearls of Wisdom
Appendix
- Useful contacts and support
References
Further reading
Index.