Merchandising Intellectual Property

Previously known as Character Merchandising, this is the only book available that deals with the particular problems which arise in relation to merchandising in the UK. Examining important issues to be considered by the owners and the licensee, Merchandising Intellectual Property offers information in a concise and readily accessible format and includes invaluable precedents such as licensing agreements, cross-border licenses, and a representation agreement. Covering six key international jurisdictions - Australia, Canada, France, Germany, the UK, and the US - this new edition has been brought up-to-date and includes coverage of trademark law, revised content to take account of the Act 1998, and changes to copyright law, particularly in the US.