Persuasion: A Practical Guide

Introducing Persuasion, by Anthony McLean, managing director of Social Influence Consulting Group and persuasion strategist, teaches you how to influence the people around you in an ethical way.

• Increase your presence by knowing when to talk and when to listen
• Develop a strategy for success by preparing, planning, and crafting opportunities
• Save time and effort by presenting the right content in the right context
• Make change happen by understanding what drives your audience