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V&A Publishing

In My Fashion

In My Fashion

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Bettina Ballard, Paris-based correspondent and later Fashion Editor for US Vogue, was at the centre of the fashion world from the 1930s to the ’50s and an intimate of Coco Chanel, Cristóbal Balenciaga and Elsa Schiaparelli. With journalistic flair, she captures the spirit of pre-war Paris, the working methods of the fashion greats and the transformation of the post-war fashion industry with the arrival of Dior.
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