Strategic Customer Planning

This report guides you through the myriad challenges faced by industrial, consumer product and service companies in today’s uncertain world. Each chapter explores a different part of the strategic customer planning process, explaining the methodology and planning techniques and structures, using examples, formats and checklists to help you implement key account plans. In particular:- Learn how to analyze the threats and take advantage of the opportunities emerging from key new markets such as India and China.- Learn how to deliver additional value to justify price differentials.- Explore the effective steering of customer relationships and use of CRM systems.Strategic Customer Planning is very much a "how to" Report, providing you with the tools to compile a plan tailored to your organization’s specific requirements. Charts, checklists and diagrams all smooth the process.This report will help you master:- The crucial steps of key account planning- The keys to analyzing customer relationships- The special techniques of bonding mechanisms- The latest technologies for competitive strategic development- New developments in CRM systems.