The PR Practitioner's Desktop Guide

PR has developed hugely in the last few years, changed dramatically by technology and the law associated with it: Caroline Black has overhauled her highly successful first edition to reflect all these changes to produce a highly practical reference book on every aspect of the business.

It can be read straight through in order to master the subject or used as a ready reference, an accessible solution to everyday problems or a source of inspiration.

Thorogood Desktop Guides are a practical source of reference, techniques and best practice for successful professionals—packed with checklists, charts, do’s and don’ts, summaries, special tips and case studies.