Web Metrics for Library and Information Professionals

A practical guide to using web metrics to measure impact and demonstrate value. The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and websites to more traditional research outputs. This book is a clear guide for library and information professionals as to what web metrics are available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. Key topics covered: Introduction to web metrics, Bibliometrics, webometrics and web metrics, Data collection tools, Evaluating impact on the web, Evaluating social, media impact, Investigating relationships between entitities on the web, Exploring traditional publications in a new environment, Web metrics and the web of data, The future of web metrics and the library and information professional. This book provides a practical introduction to web metrics for a wide range of library and information professionals. Bibliometricians, for example, will discover how to demonstrate the wider impact of a researcher's work than can be shown through traditional citations databases. Reference librarians will learn to measure how successfully they are engaging with their users on Twitter. It is a valuable tool for anyone who wants not only to understand the impact of content, but to demonstrate this impact to others within the organization and beyond.