Ideas Companion: Crafty Copyrights, Tricky Trademarks and Peerless Patents

Which famous brand was known as the Mae West? Why did the “Got Milk?” ads offend the Spanish? What on earth is a face bra? The Ideas Companion has all the answers and so many more. You’ll even discover the invention that alerts one to a nuclear air strike and protects one’s cat flap—at the same time!