Linda F. Radke's Promote Like a Pro - Small Budget, Big Show: A Step-by-Step Guide to Promoting Anything from Books to Businesses

Radke, a publisher and consultant, introduces self-publishers to ideas that can help get a book into national distribution, such as good binding and visual flair, as well as the basics of publicity, including advance notifications, book signings, and using the Internet. Part two includes advice from 17 different marketing and publishing experts on how to market and sell books or other products. Annotation c. Book News, Inc., Portland, OR