Sport Tourism

Sport Tourism introduces students to the phenomenon of sports tourism—one of the fastest growing niche markets in the $500 billion tourism industry. Students will learn to define sport tourism and to apply fundamental marketing principles to competitive and recreational activities in which sport is the primary or secondary attraction. Sport Tourism covers participatory sport tourism (e.g. ski golf and tennis resorts; whitewater and wilderness trips; sports theme cruises; adventure tours and sport camps) and event-based sport tourism (e.g. the Olympic Games college football the Baseball Hall of Fame or the World Cup).