Hit the Market Running: Plans, Programs, Templates and Guidelines for High-tech Startup Companies

Hit the Market Running is a complete and informative step-by-step guide for high tech marketing communications and product launch. This book is a gold mine for people who want their marketing information by the numbers, and comes complete with "how-to" forms and templates. From funding to pricing to competitive analysis to product strategy, all the way through to launch and beyond, Candia explains how to do it in an east to read format. This is an invaluable guidebook for high tech startup companies and the entrepreneurs who back them.