Worthy and Prepared: A simple guide to the two essential principles organizations must follow to raise more money and support the causes that are important to us all.

For organizations to be successful in the cut-throat world of fundraising, they cannot simply be needy. Or simply be a 'good cause'. They cannot just have a good story to tell, or an interesting and creative way to tell it. The organization must, as a whole, be worthy of support in every way, and sufficiently prepared to receive it and put it to proper use. Sluga and Barrow explain how to go about it.