The Smart Entrepreneur: How to Build for a Successful Business

More people than ever are becoming entrepreneurs, but the perils of starting your own business are well–documented. The Smart Entrepreneur teaches you how to avoid these pitfalls and make your business a success by following a series of practical and easy–to–understand steps
 
The Smart Entrepreneur uses a combination of both mainstream business experiences and state–of–the–art academic research, distilled into an accessible reference book specifically targeted at those interested in business start–ups. Designed to appeal to everyone, from business students looking to commercialize a business idea to managers looking to inspire entrepreneurial thinking in their teams.