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Goodfellow Publishers
Strategy for Tourism
Strategy for Tourism
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$56.00 USD
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$56.00 USD
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An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Using global case studies, it provides a complete overview of all the factors required when establishing a strategic plan, covering:
~analysis of external factors, including competition, economics and politics;
~choice and evaluation of the strategic plan;
~implementation, managing and monitoring the plan.
Written in clear, organized and student-friendly style, 'Strategy for Tourism' is a key text for tourism management courses, particularly at undergraduate level 3 and postgraduate.
~analysis of external factors, including competition, economics and politics;
~choice and evaluation of the strategic plan;
~implementation, managing and monitoring the plan.
Written in clear, organized and student-friendly style, 'Strategy for Tourism' is a key text for tourism management courses, particularly at undergraduate level 3 and postgraduate.
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